CultureHunting Camo Moves From the Woods to Runways

Hunting camouflage is moving beyond the woods and into mainstream fashion. Demand for vintage workwear and rural American aesthetics has helped drive the trend into streetwear and luxury clothing. In some cases, inexpensive hunting gear inspires designs that sell for thousands of dollars. The look also gives urban consumers a way to adopt imagery associated with traditional masculinity and blue-collar culture. Bloomberg Weekend Senior Features Writer Madison Darbyshire discusses the shift on Bloomberg This Weekend.