MINUTES
About Minutes
Back to videos
How can the US box office break records with a shrinking audience?Culture
Install the Minutes extension for translated subtitles
Get the Minutes app for translated subtitles (coming soon)
Translated subtitles

CultureHow can the US box office break records with a shrinking audience?

The US box office is heading toward its strongest year since the pandemic. Yet the recovery is increasingly being driven by higher ticket prices and a small number of blockbuster releases, rather than by moviegoers returning across the market. That means rising revenue is not necessarily evidence of a broad audience comeback. Ed Lee examines how the industry can set records under those conditions.

RReuters 2026-08-05 15:36