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New Balance CEO Joe Preston on the company’s NYC Marathon partnershipEconomy
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EconomyNew Balance CEO Joe Preston on the company’s NYC Marathon partnership

New Balance President and CEO Joe Preston discussed the company’s long-running partnership with the New York City Marathon, calling it a key part of the brand. More than 300 New Balance employees are in New York for race week, including 200 retail staff at the Javits Center expo, which expects over 100,000 visitors across three days.

BBloomberg Television 2026-10-31 00:19