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Can we clone you? Brands are asking models to sign away their AI rightsTech
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TechCan we clone you? Brands are asking models to sign away their AI rights

AI-generated models are increasingly common in online fashion. Real models face growing pressure to let brands use AI clones of them, alter their faces or change their body shapes, raising questions about the effects on the industry.

RReuters 2026-10-27 10:53