EconomyVolkswagen aims to challenge Wrangler and Bronco on their US home turf

Volkswagen is investing heavily in the US, which CEO Oliver Blume calls “one big growth opportunity.” The company plans to enter the light-truck and off-road SUV market, with projects including a software venture with Rivian and the revival of Scout. It aims to launch a midsize pickup and off-road SUV to compete with established US franchises.