EconomyPan Pacific upbeat on Southeast Asian tourism as regional travel demand rebounds

Pan Pacific Hotels Group is optimistic about Southeast Asian tourism despite geopolitical tensions and rising travel costs. Affluent travellers are choosing more short trips within the region while spending on premium experiences. The Singapore-based operator said demand rebounded strongly in the second half of 2026 after a sharp second-quarter downturn, potentially putting it on track to meet full-year targets.