# How Puma fits into Anta’s plan to challenge global rivals

https://mins.news/en/item/90875

- South China Morning Post, 2026-10-08 06:10 UTC
- Economy
- Original: https://www.scmp.com/business/china-business/article/3370148/how-puma-fits-chinese-sportswear-maker-antas-plan-challenge-global-rivals?utm_source=rss_feed

> China’s largest sportswear maker, Anta Sports, has become Puma’s largest shareholder after buying a 29.06 per cent stake in the German brand from Artemis, the Pinault family’s investment vehicle. The all-cash deal was valued at €1.51 billion (US$1.7 billion).