# EXCLUSIVE: Priceline owner faces FTC action over hotel ads, sources say

https://mins.news/en/item/90001

- Reuters, 2026-10-07 16:15 UTC
- Economy
- Original: https://www.reuters.com/world/priceline-owner-face-ftc-action-over-affiliates-hotel-ads-sources-say-2026-10-07/?link_source=ta_bluesky_link&taid=6ac6700ba431ad00017b1e17

> The U.S. Federal Trade Commission is preparing to act against Booking Holdings, the owner of Priceline.com, over online ads that appear to lead consumers to hotel websites but instead direct them to third-party sites where they are often charged extra, two people familiar with the matter told Reuters.