# Nike plans more job cuts and geographic changes after quarterly sales miss

https://mins.news/en/item/82528

- Reuters, 2026-10-01 21:05 UTC
- Economy
- Original: https://www.reuters.com/business/retail-consumer/nike-quarterly-sales-miss-estimates-china-weakness-competition-weigh-2026-10-01/?link_source=ta_bluesky_link&taid=6abecb057ce48c00016271e7

> Nike announced plans to overhaul its operating model and reduce its workforce further as CEO Elliott Hill deepens the company’s turnaround. The struggling sportswear giant missed analysts’ quarterly revenue expectations.

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