# AMD to acquire AI startup World Labs, escalating competition with Nvidia

https://mins.news/en/item/79346

- Ars Technica, 2026-09-29 21:14 UTC
- Tech
- Original: https://arstechnica.com/ai/2026/09/amd-acquires-world-labs-ai-pioneer-fei-fei-lis-world-models-startup/

> Chipmaker AMD and world-models company World Labs say AMD will acquire the AI startup by year-end, subject to regulatory approval, in a deal valued at $8.2 billion. Founded in 2024 by Fei-Fei Li and other researchers, World Labs develops models designed to create useful, predictive simulations of the physical world.

## Related coverage

- [Nvidia rival AMD bets $8.2bn on AI ‘godmother’ and her virtual worlds](https://mins.news/en/item/78944) — euronews, 2026-09-29
- [AMD is acquiring AI company World Labs for more than $8 billion](https://mins.news/en/item/77728) — The Verge, 2026-09-28
- [AMD Acquires Fei-Fei Li’s World Labs for $8.2 Billion](https://mins.news/en/video/77667) — Bloomberg Television, 2026-09-28
