# Apple’s new boss starts with big gamble on costly first folding iPhone

https://mins.news/en/item/52573

- BBC News, 2026-09-09 20:00 UTC
- Tech
- Original: https://www.bbc.co.uk/news/articles/clyjd1jnd03o?at_medium=RSS&at_campaign=rss

> Apple has launched the iPhone Duo, its first foldable phone and most expensive iPhone, starting at £1,999. The product is new chief John Ternus’s major gamble as Apple enters a market led by Samsung and Huawei, while analysts question whether its premium price and unfamiliar software will drive broad sales.

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