# Apple’s foldable iPhone: Can the new chief’s gamble translate into real sales?

https://mins.news/en/item/52443

- BBC Chinese, 2026-09-10 05:37 UTC
- Tech
- Original: https://www.bbc.com/zhongwen/articles/cwyzp5561n2o/trad?at_medium=RSS&at_campaign=rss

> Apple CEO John Ternus has unveiled the first foldable iPhone, the book-style Duo, priced from $1,999 in the US and reaching $3,200. Analysts say it could become a major innovation or an expensive branding showcase, while its sales may be constrained by the price and the learning curve for users switching from conventional phones.

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