# One campaign, two realities: Adidas features former Israeli soldier as Gaza amputees struggle

https://mins.news/en/item/49237

- TRT World, 2026-09-08 06:31 UTC
- World
- Original: https://www.trtworld.com/article/5aa578d32a12

> As Palestinians who lost limbs in Israeli attacks gather for a communal iftar in Khan Younis, Adidas features a former Israeli soldier in a campaign, highlighting two sharply contrasting realities.

## Related coverage

- [Adidas faces boycott calls over amputee campaign featuring former Israeli soldier](https://mins.news/en/item/47780) — Al Jazeera, 2026-09-07
- [Adidas faces boycott calls over campaign featuring former Israeli soldier](https://mins.news/en/video/47248) — Al Jazeera English, 2026-09-06
