# Adidas faces boycott calls over campaign featuring former Israeli soldier

https://mins.news/en/item/47571

- Al Jazeera, 2026-09-06 18:56 UTC
- World
- Original: https://www.aljazeera.com/sports/2026/9/6/adidas-faces-boycott-calls-over-campaign-featuring-former-israeli-soldier?traffic_source=rss

> Adidas is facing criticism and boycott calls over an advertisement for its single-shoe service featuring former Israeli soldier Shalev Biton. Activists called the campaign an affront to Palestinians, noting that more than 5,000 people in Gaza have undergone amputations linked to Israeli attacks. Critics also warned that such advertising could normalise Israel’s crimes against Palestinians.

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