# Alarming AI ads flood social media ahead of Victoria’s election – but who is behind them?

https://mins.news/en/item/46917

- The Guardian, 2026-09-05 20:00 UTC
- Politics
- Original: https://www.theguardian.com/australia-news/2026/sep/06/fix-victoria-ai-ads-flooding-social-media-election-who-is-behind-them

> With Victoria’s election less than 100 days away, Fix Victoria and Better Victoria are spending heavily on AI-generated social media ads about crime, debt and public services. Fix Victoria is run by political operatives with links to the conservative Institute of Public Affairs, while a loophole may keep the ads’ ultimate funders hidden.

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