# Russia’s new ad campaign uses teen slang to urge teens to reject arson and sabotage jobs

https://mins.news/en/item/40689

- Meduza, 2026-09-01 16:59 UTC
- Society
- Original: https://meduza.io/en/news/2026/09/01/russia-s-new-ad-campaign-uses-teen-slang-to-urge-teens-to-back-out-of-arson-and-sabotage-jobs

> Public service ads in St. Petersburg use portraits of smiling teenagers and slangy captions to discourage arson and sabotage. They promote Vykhod31, a project launched under the government’s Obyasnyaem.rf initiative in response to efforts to recruit young Russians for arson, bombings, and other terrorist acts.