# Ulrich Siegmund, the AfD’s sunny face, bids for power in German state election

https://mins.news/en/item/33045

- Reuters, 2026-08-26 12:05 UTC
- Politics
- Original: https://www.reuters.com/world/europe/ulrich-siegmund-sunny-face-afd-bids-power-german-state-election-2026-08-26/?link_source=ta_bluesky_link&taid=6a8ed6788f08580001b66f6f

> About a decade ago, while studying Business Psychology, Ulrich Siegmund learned a lesson about messaging that has helped him pursue his goal of becoming the first member of Germany’s far-right AfD to lead a state government.

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