# County-level markets drive robust growth in China’s retail sector

https://mins.news/en/item/31375

- China News Service, 2026-08-25 08:27 UTC
- Economy
- Original: http://www.ecns.cn/cns-wire/2026-08-25/detail-ihfirzsm0914837.shtml

> A NielsenIQ report says county-level markets have become a key engine of China’s retail expansion, with sales approaching 20 trillion yuan. They account for 43% of national FMCG sales and 67% of durable-goods sales. Premium categories rose 16% and omnichannel sales increased 12.5% year on year, while nine government agencies introduced 18 measures to boost county consumption.