# Modi spent years building a strongman image. Why is he making Gen Z reels now?

https://mins.news/en/item/28999

- BBC News, 2026-08-21 22:15 UTC
- Politics
- Original: https://www.bbc.co.uk/news/articles/cnvn0n1nld6o?at_medium=RSS&at_campaign=rss

> Indian Prime Minister Narendra Modi has recently adopted a more casual Instagram persona, posting a “get ready with me” reel and selfie-style messages that address young people as “friends.” The shift followed youth protests that spread through memes, livestreams and reels and eventually contributed to a federal minister’s resignation. Many young Indians remain sceptical, saying the videos do not address the concerns behind the protests.

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