# A ‘shiny, dangling carrot’ lured Jesse into gambling. He says Labor’s reform won’t stop others being sucked in

https://mins.news/en/item/26354

- The Guardian, 2026-08-19 15:00 UTC
- Society
- Original: https://www.theguardian.com/australia-news/ng-interactive/2026/aug/20/gambling-reforms-sports-betting-addiction-vip-managers-jesse-murphy-ntwnfb

> Jesse Murphy says gambling VIP managers kept him betting with free sports tickets, food, alcohol and bonus bets, including after he said gambling was going badly. The Albanese government’s bill limits some inducement marketing but does not ban VIP managers from offering benefits that disappear when betting stops, prompting former addicts to call the changes cosmetic.