# ‘Hi friends’: Modi’s curious campaign to win over Gen Z

https://mins.news/en/item/16897

- Al Jazeera, 2026-08-08 11:46 UTC
- Politics
- Original: https://www.aljazeera.com/video/newsfeed/2026/8/8/hi-friends-modis-curious-campaign-to-win-over-gen-z?traffic_source=rss

> Indian Prime Minister Narendra Modi is making an unusual effort to connect with the country’s Gen Z. Through late-night Instagram reels, he is presenting himself as an unlikely friend to younger Indians. The campaign reflects his attempt to reach this generation through a more informal social-media presence.

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- [India’s Modi turns to Instagram to woo young voters after Gen Z protest](https://mins.news/en/item/15034) — Reuters, 2026-08-06