# ITV to cut costs by £30m as advertising sales fall

https://mins.news/en/item/138933

- The Guardian, 2026-11-11 12:09 UTC
- Economy
- Original: https://www.theguardian.com/business/2026/nov/11/itv-cut-costs-falling-advertising-sales

> ITV plans £30m in temporary savings this year, including £25m from content spending. It expects advertising revenue in the fourth quarter to fall 5% to 10%, citing weaker demand amid macroeconomic uncertainty and increased digital advertising on global streaming platforms. ITV has agreed to sell its television and streaming business to Sky, a deal now under public-interest scrutiny.