# New UK PM Burnham takes to social media to challenge populist parties’ dominance

https://mins.news/en/item/13736

- Reuters, 2026-08-05 06:10 UTC
- Politics
- Original: https://www.reuters.com/world/uk/new-uk-pm-burnham-takes-social-media-challenge-populist-parties-dominance-2026-08-05/?link_source=ta_bluesky_link&taid=6a72d3c169018900011c1c18

> Britain’s new prime minister, Burnham, is using social media to contest the strong position built there by populist parties. His posts range from debating the merits of different pub snacks to joking about his own appearance. The effort is aimed at parties such as Reform UK, which have developed a substantial following across these platforms. Burnham is therefore seeking to compete in a space where those parties have established considerable influence.

## Related coverage

- [How UK’s Burnham uses social media to challenge populism](https://mins.news/en/video/14331) — Reuters, 2026-08-05