# Midterm ad spending surges, but Spanish-language share shrinks

https://mins.news/en/item/123800

- Bloomberg News, 2026-10-31 15:30 UTC
- Politics
- Original: https://www.bloomberg.com/news/articles/2026-10-31/midterm-elections-2026-spending-surge-is-leaving-out-spanish-language-ads?link_source=ta_bluesky_link&taid=6ae6098153aa080001e56864

> Spending on ads for the US midterm elections is projected to exceed $11 billion, making them the most expensive ever. Yet the portion directed to Spanish-language ads is falling sharply, despite both parties viewing Latino voters as a pivotal swing group.

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