# Google admits AI search earns less, plans to make up for it with more ads

https://mins.news/en/item/121306

- Ars Technica, 2026-10-29 16:24 UTC
- Economy
- Original: https://arstechnica.com/gadgets/2026/10/google-admits-ai-search-makes-less-money-but-its-fixing-that-with-more-ads/

> Alphabet reported third-quarter revenue of nearly $128 billion, up 25% year over year, and net income above $26 billion—almost $9 billion lower than a year earlier. Shares fell nearly 12%, after dropping about 13% earlier, amid weaker-than-expected earnings per share and the admission that AI search earns less than organic search. Google Cloud revenue topped expectations at more than $30 billion.

## Related coverage

- [Google loses $500bn in value as AI fears shake Wall Street](https://mins.news/en/item/121911) — BBC News, 2026-10-29
- [Google rattled as earnings miss sends Alphabet shares tumbling](https://mins.news/en/video/120528) — Reuters, 2026-10-29
- [Google expands AI Search ads worldwide as core ad growth slows](https://mins.news/en/item/119868) — TechCrunch, 2026-10-28