# Salesforce to Buy Marketing Platform Braze for $5.7 Billion

https://mins.news/en/item/108711

- Bloomberg News, 2026-10-21 00:30 UTC
- Economy
- Original: https://www.bloomberg.com/news/articles/2026-10-20/salesforce-to-buy-marketing-platform-braze-for-5-7-billion?link_source=ta_bluesky_link&taid=6ad8079675a7df0001b137b8

> Salesforce agreed to acquire Braze at an enterprise value of about $5.7 billion, seeking to fill a gap in its marketing platform and add AI features to products increasingly viewed as outdated.

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- [Salesforce announces $5.66 billion deal for Braze, sending shares soaring 50%](https://mins.news/en/item/108232) — CNBC, 2026-10-20
- [Salesforce to buy Braze in deal valued at $5.66 billion](https://mins.news/en/item/107849) — Reuters, 2026-10-20