# Netflix tells investors not to worry as viewing time keeps falling

https://mins.news/en/item/108509

- The Verge, 2026-10-20 20:52 UTC
- Economy
- Original: https://www.theverge.com/streaming/1014826/netflix-earnings-q3-2026-viewing-time

> Netflix is prioritizing better monetization, saying it could boost member value, enable occasional price increases and attract advertisers. It also plans to expand original titles, live events and third-party programming amid falling viewing time and intense competition. The company reported $12.9 billion in revenue, up 12 percent year over year, and plans to bring its ad-supported tier to 15 more countries in 2027.

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